According to a report on Broadcasting and Cable, the cash poor television networks are turning to all-barter deals for syndacation. The barter industry should see a significant uptick in the amount of television advertising available through barter channels.
In addition, three syndicators are shopping off-cable strips to stations in all-barter, one-year deals that all look to be a go (“Can Off-Cable Get Stations On Track?” Oct. 19).
While there seems to be an abundance of shows in the mix for next fall, there is still no real cash in the station market, say syndicators, which is why the off-cable shows are getting traction. Nancy Grace is the first all-barter first-run show that CTD has distributed, with the stressed market dictating those terms.
Warner Bros. intended to seek cash-plus-barter deals for MomLogic, but the market for that show tightened when the Fox stations elected instead to renew Debmar-Mercury’s Wendy Williams. Now sources say that MomLogic is being offered to stations for all-barter in one-year deals.
Full story at http://www.broadcastingcable.com/article/438681-Syndication_Marketplace_Heats_Up.php
