In a story on Media.asia, Astus, a media barter company, is featured and promoted as one of the best resources for media barter. The article centers on the media outlet perspective and the benefits of using something like Astus to move inventory.

The benefit for media owners is, theoretically, to expand share by attracting new clients who could not afford to buy space on a cash basis. A key factor is the ability to deliver the required media inventory. “If we can’t deliver the media, we can’t do the deal,” states Michael Denmark, Astus Asia’s managing director, who claims Astus trades in “prime real estate” rather than acting as a broker for unwanted media inventory.

See the full story at http://www.media.asia/DigitalMedia/Analysisarticle/2009_12/All-About-Media-barter/38230

Astus, barter, Media