Superpages, the new and reorganized media company formerly known as Idearc, has emerged from bankruptcy with 1/3 the debt prior and a new stock. According to a press release, Superpages also intends to compete in the barter exchange market.

Setting itself apart SuperMedia aims to make up declining revenue from printed directories by promoting its online Yellow Pages service, known as SuperPages.com, a direct-mail advertising unit called SuperPagesDirect and a barter exchange network called SuperTradeExchange, Klein said.

What this spells for the barter industry, we will wait and see. The yellow pages network could have a considerable advantage over traditional exchanges because of existing relationships the yellow pages have with thousands of businesses across the nation. Supertradeexchange.com is being powered by the ITEX online barter exchange software.

barter, Itex, superpages, SuperTradeExchange