Sinclair Broadcast Group Estimates 15 Million in Barter Revenue

Published on 17. Feb, 2010 by King of the Wild Frontier in Industry News

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As more evidence of the resurgence of barter over the last year, Sinclair Broadcast group released their fourth quarter reports fo 2009, admitting that they anticipate a 15 million dollar income to be generated specifically in barter in the first quarter of 2010. As an industry we should expect this number to increase, and wise exchange owners will find a way to divert some of that media inventory to their members.

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