Today IRTA Executive Director Ron Whitney announced that Alan Elkin CEO of Active International will deliver the keynote address during the 2010 IRTA convention that will be held October 28th-30th at the Pittsburg Hilton in Pittsburg Pennsylvania. “Alan Elkin is charismatic and an incredible speaker, his keynote address will definitely be a highpoint of the convention”, offered Whitney.

Active International, a Corporate Barter company, is the world’s largest barter company with a gross trade volume of more that 1.4 billion dollars and 400 employees manning offices in 11 global locations. “Members of the barter industry will come from all over the world to listen and learn from directly from Alan” said IRTA President David Wallach “his expertise in the Corporate Barter arena will provide invaluable information and education to those that attend the 2010 ITRA Convention.”

Alan Elkin began his career in the media industry at Kaiser Broadcast, which, under his direction as Senior Vice President of Sales, later became Field Communications and then Katz Media Group, the largest media representation firm in the United States.
He is a Member of the Barter Hall of Fame and has been awarded the Entrepreneur of the Year Award by Ernst & Young, and has received the Averell Harriman International Trade Award and the British American Business Inc. (BABI) Award in recognition of Active’s global accomplishments. He served as President Corporate Barter Council for the International Reciprocal Trade Association, and served on the IRTA Global Board of Directors for 10 years.

Alan has made community involvement a priority. Active Cares, a charitable activity created in 1997, has provided contributions to over 600 charities. In 2005, he received the Medal of Honor from Good Samaritan Hospital for this work and in 2006 the company acquired the naming rights for the Active International Cardiovascular Institute at Good Samaritan Hospital.

A native of New York, Alan received his B.A. degree from Brooklyn College.
Originally founded as a corporate trading company more than 25 years ago, Active International acquired underperforming assets, such as inventory, real estate and capital equipment, helping its clients use these assets to fund normal business expenditures and create cash savings and economic benefits that otherwise would not have been achieved.

The International Reciprocal Trade Association, IRTA, is a non-profit organization committed to promoting just and equitable standards of practice and operation within the modern trade and barter and alternative capital systems Industry and raising the awareness and value of these processes to the entire Worldwide Community.

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