The old standards of the barter industry are sounding increasingly worn in my ears. This week’s example of a good video comes with a caveat: the production is nice, it’s good looking, but the content of the video makes me want to take a nap. It’s the same old schtick that just sounds like bla bla blah. Check it out for yourself.
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It may sound bla bla blah to someone who has been around organized trading for a long time. But it’s designed to help introduce busineses to trade and they often have no idea what goes on in the world of barter.
I sell online and I find people need to be educated in very simple clear terms. If I advertise a hotel room night certificate and I state in the first line of the description that it is good any day in 2011, I will get repeated emails asking when it expires. Often by people hoping to use it in the next couple months. This video is NOT directed to anyone who is at barternewsweekkly.com
I can dig what you are saying, and being someone who has been in or around the barter industry for the last decade+, this kind of talky talky doesn’t do much for people. People understand the concept of barter…what they don’t get is a barter exchange, and no one has come up with a really sexy way of saying it. The closest I’ve seen is the Saturn Barter videos. If barter is going to go mainstream, it has to be sexy.