Barter News Weekly

The market for Life Element Magazine is highly successful people with an active attitude in maintaining a high-quality of life. The magazine is strongly luxury brand focused and believes in promoting only the best products and services.

Demographics

72% of readers have Bachelor Degrees
22% of readers have Masters/Doctorates
84% of readers are 31 to 45 years of age
70.6% of readers are male
55% of readers earn 50,000 RMB per month or more (32% earn more than 100,000 RMB per month – approximately 10,000 Euros per month)
47% are CEOs of Companies
82% of readers make buying decisions based on quality
85% of readers make buying decisions based on reputation
76% of readers make buying decisions based on the Internationality of what they are purchasing

Distribution

The magazine is distributed directly to the target audience in wealthy communities, high-class business chambers, golf clubs, restaurants, 5-star hotels, VIP rooms of financial institutions, business class international flights, auto clubs, embassies, foreign chambers of commerce and direct mail.

There are more than 300 exclusive distribution points across Beijing, Guangzhou, Shanghai, Shenzhen and the Pearl River Delta and the magazine is direct mailed to more than 9,000 other destinations.

Readership per month is a little over 1,000,000.

Other Advertisers

Other advertisers in the magazine include: Jaguar, Breitling, Lancome, Tissot, Patek Philippe, Cartier, Mont Blanc, Chrysler, Ferrari, Maserati, Ford, Audi, Mandarin Oriental Hotel, Chivas, Hilton, Sheraton, The Westin, Swissotel, Mastercard, Star Cruises, Breil, Longines and Swarovski (to name a few).

Please do let me know if I can be of service to you or your company in any way – and anything that you are looking for. I would be only too pleased to help.

My office number is +852 3741 0701 or my cellphone, +852 6231 6638. You can also email me at: wendy.mok@ormitafranchise.com.