Put this in your fun trades drawer: Dodge, the car manufacturer, manages to barter an appearance with Ron Burgundy (Will Farrell) in a new commercial for the Dodge Durango. According to the story, Paramount wanted ad space to promote the next Anchorman release, so the pair teamed up. Ron promotes the Durango and Dodge promotes the movie in the same commercials. It’s win for everyone.

Read more at http://www.pressherald.com/life/People___Entertainment__Chrysler_barter_secures_Ron_Burgundy_to_anchor_ad_campaign_.html

Google+

Tyler Seamons

Anchorman, barter, Dodge, Paramount Pictures, Ron Burgundy, trade