Tag Archives: Media

Bartering with Billboard Companies

The cost of maintaining a billboard advertising company is huge. Costs include machinery, maintenance, sign-writing, equipment, advertising and administrative costs plus the costs of wages for employees and casual labor alike. It requires entrepreneurs to have a creative team to design the ads, a disciplined staff to keep the budgets and the hardworking labor to […]

Sinclair Broadcast Group Estimates 15 Million in Barter Revenue

As more evidence of the resurgence of barter over the last year, Sinclair Broadcast group released their fourth quarter reports fo 2009, admitting that they anticipate a 15 million dollar income to be generated specifically in barter in the first quarter of 2010. As an industry we should expect this number to increase, and wise […]

New Addition to Miroma Board

According to MediaWeek.com, Former Publicis Asia boss Guillaume Lévy-Lambert has joined the Miroma board. Miroma is a UK based barter exchange specializing in media barter. Marc Boyan, founder and chief executive of Miroma, said: “Miroma is growing rapidly, and as our global operation expands we need confident, experienced people to nurture this growth.” According to […]